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Book Launch: The Briefcase Effect

Our cool cats worked their magic to launch The Briefcase Effect with hype + style:

  • 🪞 Fully styled window display (day + night impact)

  • 💡 Lights that lit up Oxford Street after dark

  • 🎉 Public launch party to bring the buzz

  • 💰 45 book copies sold - via instore and online

Because at That Cat Shop, a launch isn’t just seen — it’s felt. Every window display is as unique as your brand. 

Pop Up Retail Window at That Cat Shop Paddington
Pop Up Retail Showcase Night Time window at That Cat Shop Sydney
Pop Up Retail Window Space to sell merchanise
The briefcase effect book launch books for sale The Briefcase Effect
Girl reading to quirky cat in black at That Cat Shop Sydney
People having fun at Briefcase Effect Launch That Cat Shop Paddington Sydney